Borderless Business.
Done Rightand Protected from the Start.
When I met Ava, an aspiring fashion designer expanding from London to Asia, she discovered that her brand - her own name and her life’s work - had already been pirated overseas. Someone else was trading under her name. She told me quietly, “It feels too personal to even talk about.”
That moment stayed with me. Because behind every great idea lies something deeply personal, and it deserves to be protected before the world discovers it.
That’s why I created Legally Beyond Borders - a movement, a book, and a suite of memberships, retainers and private advisory services designed to help entrepreneurs launch fast, scale smart and sleep well, knowing their creative, commercial or heritage foundations are secure.
With nearly three decades of international legal experience, I’ve seen how clarity, strategy and foresight turn vision into value for generations to come. My mission is simple: to illuminate hidden assets and make global growth feel effortless, elegant and safe, so you can focus on creating, not firefighting.
Right by your side.
Personalised service from experienced legal counsel
We are a modern legal consultancy for founders and leadership teams launching in the UK or Hong Kong, or scaling across markets. Led by Bernie Hung, The Rebel Lawyer, we turn law into leverage: protecting intellectual property, structuring deals, and simplifying cross-border execution. Our memberships give always-on guidance, practical templates, and access to us to discuss your unique challenges; our retainers deliver fractional general counsel firepower; our ad-hoc consults solve urgent issues without drama.
Grounded in UK and APAC experience, we blend commercial judgment with rigorous compliance, so you can launch faster, negotiate smarter and sleep better. The companion book, Legally Beyond Borders, captures our playbook - clarity, momentum and measurable results. We value integrity, fairness and excellence, and we operate with zero fluff: straight talk, sharp strategy, and documents that work in the real world. Whether you are validating a market, entering new jurisdictions, or preparing for investment or exit, we help you protect, monetise and scale confidently, consistently and without borders. Your ambition deserves precise, borderless legal execution.
A passion for justice.
The experience for win-win.
The Rebel Lawyer is my personal brand and promise: law that fuels momentum, not red tape. I am a senior commercial and intellectual property lawyer with nearly three decades of experience across Magic Circle private practice, global luxury houses, and high-growth ventures between the UK and Asia-Pacific. I have negotiated brand-critical deals, built IP portfolios across jurisdictions, and empowered C-suite executives with insight that resonates with the founders' vision.
I serve decisive and ambitious entrepreneurs and leadership teams aiming to launch, scale or exit. You value clarity, speed and integrity; you want airtight IP, clean contracts, and pragmatic risk management that supports marketing, product and fundraising timelines. You may be pre-seed to Series B, a profitable SME expanding internationally, or a heritage brand turning intangible assets into revenue.
Through our memberships, annual retainers, ad-hoc consults, and our books and courses (coming), I deliver a repeatable playbook: diagnose, prioritise, execute, scale and exit. Expect crisp documents, commercial negotiation, and systems that turn law into leverage - templates, workflows and training that you and your team can use tomorrow. If you want a partner who blends Magic Circle standards with startup agility and zero fuss, The Rebel Lawyer was built for you. Join us today.
Memberships At A Glance
Primary - Essential Legal Hygiene
Best for: Early-stage founders/solopreneurs who need core protection and quick guidance.
What’s included: 5 detailed editable legal templates; one 30-min 1-to-1 call every 3 months (no pre-submit docs); 15% discount on ad hoc consultation/document review; standard turnaround 15 working days; quarterly legal updates.
Price: £45/month + VAT (an annual commitment of £540/year + VAT).
Premium - Growth and Deal-Ready
Best for: Growing SMEs and teams negotiating with business partners, suppliers and investors.
What’s included: 15 detailed editable templates; one 30-min 1-to-1 call every 2 months (no pre-submit docs); 25% discount on ad hoc consultation/document review; standard turnaround 12 working days; quarterly legal updates.
Price: £125/month + VAT (an annual commitment of £1,500/year + VAT).
Platinum - Scale Across Borders
Best for: Funded startups/established brands executing cross-border deals and frequent contracts.
What’s included: 25 detailed editable templates; one 30-min 1-to-1 call every month with pre-submit docs (max. 10 pages); 35% discount on ad hoc consultation/document review; standard turnaround 7 working days; quarterly legal updates.
Price: £250/month + VAT (an annual commitment of £3,000/year + VAT).
The Book -
Legally Beyond Borders
Legally Beyond Borders is a mindset shift in book form: law is not overhead - it is an asset that compounds.
This practical field manual turns legal complexity into checklists, turning legal hygiene into leverage so you can launch faster, negotiate smarter, and protect value across markets. Inside you will find step-by-step playbooks, red-flag audits, intellectual property and contract roadmaps, and investor-level insights you can apply today.
For the price of a couple of coffees, you will gain legal clarity that saves weeks of confusion and thousands in avoidable risks. Whether you are sketching your first product, scaling into new jurisdictions, or preparing an exit, the guidance adapts to your stage and sector.
Portable, dog-ear-worthy, and designed for real-world decisions, this book becomes your tangible companion on the journey, helping you transform legal into confidence, documents into assets, and ambition into borderless growth, with measurable, compounding returns.
What Our Clients and Colleagues Say About Us
"Over the years I got to know Bernie better and also appreciated her joie de vivre and humour very well mixed with a thoughtfulness and depth that on many other people would have been out of tune. Bernie is like that, a big heart, a quick, sharp and thirsty mind that she knows how to use to the best of her ability by adapting it to every situation."
"Our business covers retail and wholesale in Asia Pacific which is a diverse and complicated region with eight different jurisdictions. Bernie provides not only professional legal advice but she is working like our in-house legal counsel supporting our business with genuine interest and sincerity."
"I’ve had the pleasure of knowing Bernie for a number of years, both personally and professionally. What continues to impress me is how she dedicates 200% into everything she sets her heart and mind to. She has the keen ability to harness all her experiences in life and impart that wisdom to others. She turns challenges into opportunities and excites others into chasing their dreams and reaching their goals. It’s absolutely amazing all that she has accomplished since I met her, and it’s no surprise she wants to help others find the confidence to do the same."
"Bernie provides valuable comments and points out the risk area in all our agreements with third parties. She assists us to reduce the risk and make sure our company's benefit is maximised. Management feels comfortable as now all the agreements are being reviewed by a professional lawyer. Our work efficiency has improved and Bernie is a role model who works as a real professional. My pleasure to work with her both in my current and previous companies; I would highly recommend her to others."
QUICK LINKS
LEGAL
CUSTOMER CARE
Copyright©2025 HAY Business Service (UK) Co. Ltd. All Rights Reserved.